Season 3



Naturally Stylish & Sustainable with Danny Seo

Danny Seo is known for his national magazine and Emmy Award-winning TV show, both named "Naturally, Danny Seo."

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Danny Seo is known for his national magazine and Emmy Award-winning TV show, both named "Naturally, Danny Seo." Danny believes life should be naturally delicious, naturally beautiful, and naturally easy, all presented with style and sustainability.

On this episode, we talk about his start as an Earth Day activist at 12 years old, how he became known as the "sustainable Martha Stewart," when a postcard got him onto the Oprah show, and using donated paper as a negotiating tool.

We hope you enjoy this final episode of Season 3 of Serenbe Stories podcast.

Mentioned In The Episode

Earth 2000 - The non-profit organization Danny started when he was 12 years old. By 18, he’d transformed it into the country’s largest teenage activist charity.

Earth Day

Generation React: Activism for Beginners - Danny’s first book

Mohawk Paper - Gave Danny their product for free so he could start his namesake magazine Naturally, Danny Seo

Naturally, Danny Seo House at Serenbe

Naturally, Danny Seo Magazine

Naturally, Danny Seo TV Show

Simmons Natural Care by Danny Seo - Danny’s mattress collection with Atlanta-based Simmons Mattress Company. He first visited Serenbe in the early 2000s to do video and photo promotions for this line.

Alternative-Lifestyle Guru Danny Seo, Doing Very Well By Doing Good - The Washington Post article dubbed Danny “the green Martha Stewart”

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Born on Earth Day in 1977, Danny has championed the natural biodiversity of our planet from a very young age. On his 12th birthday, he founded the organization Earth 2000 with just a few friends and $23. By his 18th birthday, he had transformed the grassroots organization into the country’s largest teenage activist charity, spearheading worldwide campaigns on behalf of the environment.


The Serenbe Stories podcast provides an exclusive inside look at the thriving biophilic community, from its history and development to first-hand interviews with the residents. Listen to Serenbe Stories today on any platform where podcasts are available.