Lisa (aka Woody) and Jim Challenger were looking to move away from the freezing Chicago weather yet found little success until Lisa stumbled across a TikTok of Serenbe that showed off the distinctive architecture, farm-to-table meals, and easy access to nature. They first visited in June of last year and were full-time residents by August. Lisa played a central role getting Serenbe holiday-ready, the pair having already moved into a second home, and they are loving life in their new forever-community.
In this episode, Steve and Monica catch up with Lisa and Jim about why they chose Serenbe after looking all over the country, their famous family business The Challenger Bread Pan, and finding a devoted following on social media.
Show Notes & Further Reading
Key Words: Social Media, Tik Tok, Instagram, Influencer, Bread, Sourdough, Breadmaking, Baking, Martha Stewart, Blog, Blogger, Serenbe, Nature, Biophilia, Biophilic Design, Community, Placemaking, Halloween, Halloween Decorations, Farm, Horses, Equestrian, Walkable Community
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