Outside Magazine

The Business of Building Utopia

Nestled in Chattahoochee Hills southwest of Atlanta, the Serenbe community is designed to deliver everybody's favorite buzzword: wellness.

Outside Magazine

The Business of Building Utopia

Nestled in Chattahoochee Hills southwest of Atlanta, the Serenbe community is designed to deliver everybody's favorite buzzword: wellness.

By Carrie Battan

Just as my concerns began to peak, we reached Serenbe’s residential area, a fully formed, cleverly constructed community like something out of a Narnian fantasy. Currently divided into three large “hamlets,” the development is a whimsical hodgepodge of more than 300 minimalist-modern homes, townhouses, cottages, and farmhouses. We passed a general store, a florist, a high-end bike-repair shop, a school, and a playhouse before reaching my two-bedroom townhome in the hamlet of Grange. The 1,500-square-foot lodging was nearly three times the size of my New York apartment and had the ambiance of a premium Airbnb, with elegant decor, a library of self-help books, and Serenbe-branded glass water bottles. I stepped out onto the back deck overlooking a wooded expanse and was met with silence; even Serenbe’s dense neighborhoods are free from the sounds of traffic and commerce. Many residents have electric vehicles, and Serenbe rents out golf carts like mine to visitors in an effort to reduce noise pollution. Even during the busy day and evening hours, you can hear a pin drop.