Market Watch

A new kind of 55+ community is wooing residents with wellness, nature and cultural connections

New trends in the senior housing industry include places that promote thriving and better quality of life well into residents’ 80s and 90s

Market Watch

A new kind of 55+ community is wooing residents with wellness, nature and cultural connections

New trends in the senior housing industry include places that promote thriving and better quality of life well into residents’ 80s and 90s

Serenbe and other new amenities-laden retirement communities illustrate how the senior living industry is going through a transformation that has accelerated since the COVID-19 pandemic. Pre-pandemic Americans age 65+ expressed the desire to stay living in their homes as long as possible; the social isolation imposed by the pandemic has solo agers — the 12% of the population who, according to AARP, are widowed, divorced or without adult children to care for them — rethinking the desire to age alone at home.